Imaj worked closely with The College Crusade as their agency of record for over fifteen years, through two rebrands, two websites, and a name change! The Crusade was part of our earliest work in the areas of student voice, and equitable and inclusive education, which has continued to be an important part of the Imaj brand through 31 years. Our work included:
- Direct consult and support for Crusade president, Mary Harrison
- Two rebrands as the organization grew
- Copywriting and design of annual reports, newsletters, direct mailers and other printed materials
- Website design
- Communications management and branding of several offshoot initiatives including The College Access Alliance, The READY program to redesign Providence High Schools, and Providence Educational Excellence Coalition (PEEC).
In addition, Imaj president and founder, Jami Ouellette Morse later sat on the Crusade’s Board of Directors.