Strong roots. Fresh ideas.
Meet our leadership team.
Our award-winning team has flourished for over three decades in intensive branding, engagement and marketing communications-related work, from in-depth discovery, research and strategy development to workshops to creative implementation. We stay fresh, current and relevant as our industries have evolved and advanced, with an amazing team of the most qualified experts in both traditional and cutting-edge digital strategies and the integration of the two.
What we DO
We are planners, trainers, and doers within the areas of branding, marketing communications, video, engagement, strategic planning, public relations, innovation, partnership building, professional development and fundraising support.
Why we are DIFFERENT
We are passionate about our work and that of our clients.
We are committed to making a difference (see our Mission below).
We thrive on learning and gaining knowledge.
We are intuitive and insightful.
We are strategic and creative.
We take ownership of our work.
We enjoy laughs and wine.
What we ARE
We are a tight-knit team. We are innovators who are grounded. Storytellers and crisis responders. Big-picture thinkers with extraordinary focus. Strategically driven while creatively led.
What we are NOT
We are not an advertising agency, a marketing firm, a PR company, a design firm, or a digital agency. We are all of those. And SO MUCH MORE.
We will always strive for knowledge, collaboration, respect and equity in all levels of our work; and creativity, strategy and conscience in all our solutions.
Energy, rigor, immersion, vibrancy, purpose, intellect, empathy, respect, creativity, knowledge, experience, determination, interest, passion, versatility and fun.
Doing Our Part
We commit over 60% our portfolio to clients who work against systems that are designed to alienate and discriminate against minorities and those living in poverty, including education, housing/homelessness, hunger and healthcare. We are tenaciously committed to supporting inclusive initiatives that effectively work toward socially just and fair outcomes, and equitable opportunities for success for ALL people.
So What Do We Do Again?
We partner with our clients to build upon their strengths, turn challenges into opportunities, and to make a difference. We work with them to uncover and tell their best stories. Everything – at every step – is an opportunity to learn, to articulate your message, engage your customers, promote your brand, and to encourage people to take action.
We produce brands that sing your song, strategies that seize opportunities, partnerships that add value, teams that are strong, and tactics that are highly effective and measurable. And, yes, we do have quite a bit of fun – and some wine – along the way.
We love creative work. We make the most fantabulous, award-winning videos, websites, and designs.
We thrive in change. We help you create, manage and embrace change for powerful results.
Imaj is a fully certified WBE and DBE in RI and MA.
IMAJ FOUNDER AND PRESIDENT
Jami Ouellette Morse
Jami Ouellette Morse founded Imaj in 1986. In 34 years, she has built extensive experience in marketing, communications, partnership development and branding and serves as our Creative and Brand Director.
Throughout the years, Jami has been recognized internationally with over 70 awards for strategy, creative work, branding, and marketing excellence, and has received numerous recognition awards from non profits she supports including: The Children’s Crusade Friend to Children Award; The College Crusade’s Partner in Philanthropy; The College Crusade Honorary Board Member Excellence Award; and The Meeting Street Walter Cryan Award.
Her corporate work has been published in several industry magazines and hard-cover books including The Big Book of Logos, Branding USA, How Design, and The Big Book of Brochures.
A professional speaker and trainer on branding and integrated marketing communications strategies, Jami has also guest-taught workshops on graphic design and video for high school students and marketing training for several Community Development Corporations, School Districts and other clients. She is currently working on her autobiography, Left After Ashes, published a series of children’s books called I Read and Write and co-hosted (with her husband and partner Jeffrey) a monthly radio show: Marketing Communications Strategies in Challenging Times.
Jami has served as a chairman and judge for The International Mobius Awards five times. In addition, she has served on several Boards of Directors including The College Crusade, Quest Montessori School, South County Tourism Council, Project Imagine, Family Service of RI, and now, Jonnycake Center, as well as advisory councils for the Providence Excellence in Education Committee and Girl Scouts Leadership Initiative.
In 2016, Jami was appointed by RI Governor, Gina Raimondo, to represent her office on the Batterer’s Intervention Program Standards Oversight Committee.
Jami and Jeff are the proud parents of six very creative and talented children.
Jami Ouellette Curriculum Vitae
SENIOR COMMUNICATIONS STRATEGIST
Patti has been working with Imaj in several capacities for twenty-five years, a client, a partner, and a member of the Imaj team. A senior marketing communications professional with over 35 years of experience in marketing and marketing communications, Patti’s expertise in developing and executing strategic marketing plans that creatively and effectively maximize resources has helped organizations in healthcare and education achieve their marketing goals, enhance their brand, and build loyalty. While with Rhode Island Hospital and Lifespan, she led the marketing communications campaign that gained Hasbro Children’s Hospital an international reputation.
Following a successful 12-year career at Butler Hospital leading the Marketing Communications Department in researching, planning and executing strategic marketing plans that advanced Butler Hospital and its parent company Care New England’s position in the market and increased demand for its services, Patti teamed-up, once again, with Imaj Associates. As Imaj’s senior marketing communications strategist, Patti has supported Imaj’s clients, including seven public school districts in New England, in developing and executing marketing communications plans that advance their position in the market, improve community relations, and create engagement and partnerships.
Recognized as an industry leader, Patti earned a degree in marketing from Rhode Island College and graduated from Leadership RI and the Bryant University Women’s Institute for Leadership program. She has presented at national conferences and has earned several marketing awards, including The Communicator, The Telly, The MacEachern, the Healthcare Marketing and the Lamplighter. A member of the New England Society of Healthcare Communications and the Society for Healthcare Strategy and Market Development, Patti has served on the boards of Cornerstone Adult Services, the Providence Ronald McDonald House and The Tomorrow Fund.
Katie is a creative designer with over twenty years’ experience in developing engaging and innovative digital and print designs for clients in a broad range of industries. Exceptional collaborative and interpersonal skills; dynamic team player with well-developed written and verbal communication abilities. She is highly skilled in client and vendor relations. Katie is a passionate and inventive creator, accustomed to performing in deadline-driven environments with an emphasis on working within budget requirements. She successfully manages and coordinates graphic design projects from concept through completion. She works with clients to create a vision, conceive designs and consistently meets tight deadlines. She is highly adept at visual strategy, layout development, branding and print.
When Katie is not at Imaj, she enjoys spending time outside with her husband and four children, hiking, camping and lots of tennis.
Lindsay kommt ursprünglich aus Rhode Island aber wohnte und studierte für fast ein Jahrzehnt in Kanada. Sie machte ihre BA und MA mit Hauptfach deutsche Literatur. Leider sind beide ziemlich nutzlos. Vor drei Jahren zog sie wieder nach RI um ohne eine Ahnung, was sie mit ihrem Leben machen soll. Glücklicherweise fand sie nach einigen Jahren Imaj.
Lindsay arbeitet als Projektleiter, Verlegerin von soziale Medien, Wächterin des Kalenders, mitleidlose Redakteurin und sonst irgendwas, was gebraucht wird. Wöchentlich bringt sie ihren Mitarbeitern ein Paar deutsche Wörte bei.
After all, it is rather fitting for someone with a passion for languages to work in communications.
VICE PRESIDENT, DIGITAL MEDIA, RENAISSANCE MAN
As the Imaj Vice President of Digital Media, Jeff manages all digital marketing initiatives including web and app development, photography and video, as well as analytics, marketing metrics and web & social media metrics, for programs we develop on behalf of our clients. Outside of the office, Jeff’s six children take turns reminding him of his tenuous grasp on sanity.
Before Imaj, Jeff was Controller and Vice President of Finance for Adheris, Inc., a Massachusetts based company that pioneered the prescription drug compliance business. His work with Adheris included all accounting, financial planning, sales and business development, and data analytics, as well as development and testing of the ground-breaking software created to intelligently track and analyze prescription drug patient behavior.
Upon entering the wayback machine, you’ll find that Jeff also worked as a business analyst AND an illustrator drawing those old line art sketches of products in the days of analog print shops and paste up. You may also find a couple hundred houses that he renovated scattered about Rhode Island and Massachusetts.
When Jeff grows up he hopes to master his Italian, maybe learn German, maybe even have days where he and Jami don’t speak English at all and they spend a lot of time creating things and traveling together.
Jeff Morse Curriculum Vitae
SENIOR STRATEGIST AND FACILITATOR
Jennifer is an experienced, client-focused professional dedicated to addressing the unique development needs of individuals, organizations, systems and communities. Jennifer possesses significant expertise in talent identification, talent development, leadership development, performance management and organizational development consulting. Her skills include competency development through competency-based training, small and large group facilitation and human resource management. Jennifer possesses the ability to influence individual and organizational performance and direction. This is demonstrated through a strong track record in the successful design and delivery of high-quality management and organizational development programs designed to align with and drive the key business initiatives of client organizations. Demonstrated value and relevance has been honed through a solid portfolio of experience across a diverse array of industries and sectors.
Jen has worked with Imaj for over a decade. She’s just that crazy. Jen’s work brings to Imaj a solid portfolio of experience that illustrates the successful application of quality organizational principles and practices in support of business growth and community development.
- Training Solutions – delivers leadership development, performance management and workforce development training
- Facilitation – brings structure and process to complex and/or sensitive interactions and meetings, enabling groups to function effectively and make high-quality decisions
- Consulting – improving company and individual performance through strategic thinking and effective change management strategies that shift individuals, teams and organizations from current state to their desired state
DIRECTOR, PARTNERSHIPS AND URBAN EDUCATION
Megan Fidler-Carey is foremost an educator who has fervently advocated for equity and opportunity for students in urban communities for over a decade, focusing on community partnerships as a driver for positive change. Megan’s early travels and career explorations have provided her with varied cultural perspectives for approaching work. Having spent time as a District Director for Partnerships and Out of School Time, and before that a High School Director of Partnerships for Students, Megan is exceptionally proficient at collaboration-building and uses that skill to develop and maintain relationships with community non-profit, wellness, and business organizations to compliment the academic experiences of students in the districts where she serves. Megan is an intrinsically motivated, high energy teammate with excellent professionalism, a sense of humor, and a systems-level approach to problem solving. She is passionate about contributing to the positive academic achievement and empowerment of public school students and historically underserved community members.
Megan has a Master’s in Education from UMass Boston and has successfully passed the third phase of her doctoral degree in the Leadership In Urban Schools program researching the “boundary spanner” in educational partnerships.
Bookkeeper for over 40 years and has worked at Imaj for more than 18 years. Media buyer, officer manager and Vice President of sales on the west coast. Also, company professional cosmetologist and Auntie to all staff children.