The UCAP School in Providence, RI, provides a unique opportunity for at-risk middle school students from inner-city districts. Through personalized learning approaches and an excellent enhancement program (Beyond U), UCAP helps kids catch up to their grade, build self-esteem and become re-energized in school.
Imaj worked closely with a Board and leadership marketing team to rebrand UCAP to better represent its essence and the promise it makes to students. Formerly “The Urban Collaborative Program,” UCAP now stands for “Unity, Community, Achievement, Possibility.”
We then created fundraising materials, a new website, brochure and annual reports. We continue to work as part of the marketing team, providing strategic communications planning and fundraising support.