Imaj Associates, Inc. is proud to have their work recognized with two prestigious international MUSE Creative Awards. The two Silver Awards were granted for the rebranding of Wood River Health Services and the Providence Children’s Museum Website. The entries stood up against winners throughout the world.

The first Silver Award was received for Wood River Health Services’ rebranding. Imaj conducted extensive research and discovery, including input from key stakeholders throughout the organization and community, to rebrand Wood River Health Services to Wood River Health, introducing a refined brand promise, a new logo, and a thorough communications suite, which included brand guidelines and internal and external branding language.

“Wood River Health’s new logo better represents its mission, growth and commitment to its community,” shared Jami Ouellette Morse, President and Brand Director of Imaj Associates. “The bold yet welcoming colors, drawn from the natural beauty of the area, were selected to connect with patients and help them feel positive, bold and hopeful through their lifetime health care journeys. The interconnection of the individual elements (the water, the land and the sun) represents Wood River Health’s strong partnerships with the medical community, its patients and its donors.”

Alison Croke, President & CEO of Wood River Health says, “Wood River Health worked with Imaj Associates Inc. on the rebranding of our health center.  They were a great partner for us and understood our mission, vision, and audiences.  Upon completing a thorough stakeholder process, they helped us better understand our brand promise and created a beautiful new logo design that reflects who we are as an organization.”

The second award was received for the redesign of the Providence Children’s Museum (PCM) website, which now encompasses play, creativity, and exploration coupled with a bold design palate and unique website and mobile extensions such as a real-time events calendar and more.

Annelise Conway, Director of Development and External Relations at PCM says, “Our new website brings PCM to life through every digital channel. Families can purchase tickets, memberships, and PCM merch all through the website – and stay up to date on all the latest happenings. Plus, it’s easy to navigate and fun to use!”

“No one deserves recognition more than our talented team,” says Jami Ouellette Morse, President, and Brand Director at Imaj Associates Inc. “We partner with our clients, tenaciously conducting discovery to fully understand them, their audiences, their environment, and their goals. Since we work in a multifaceted team environment, we can provide clients with exceptional, effective branding and marketing tactics to achieve their objectives. We’re very proud to be recognized for this heartfelt work.”


Founded in 1986 by President and Brand Director, Jami Ouellette Morse, Imaj Associates, Inc. is based in Richmond, RI, with clients throughout the U.S. We excel in providing our clients with powerful branding and compelling engagement, outreach, and marketing communications strategies. We support these strategies with dynamic, creative, and measurable implementation. Our clients enjoy unparalleled success. Imaj dedicates over 60% of our portfolio to clients who work to re-create systems that are currently designed to alienate and discriminate against minorities and those living in poverty, including education, housing/homelessness, hunger, and healthcare. We are tenaciously committed to supporting inclusive initiatives that effectively work towards socially just and fair outcomes with the #1 goal of creating equitable opportunities and success for ALL people.

Evaluating over 15,000 entries worldwide, the International Awards Associate (IAA) created the MUSE Creative Awards in 2015. IAA’s inception was based on a mission to honor, promote and encourage creativity by providing a new standard of excellence for evaluating media design production and distribution.

At its core, MUSE Creative Awards is an international competition for creative professionals who inspire others to greater heights. With their concepts, ideas, or designs, these creatives light a fire in others to strive further, thus becoming a muse.