Imaj Associates Launches New Website and Wins International Award for It

Richmond, RI (May 16, 2018)
It is with immense pride that Imaj Associates, Inc. announces that it has been named the winner of a Platinum AVA Digital Award for website design, functionality and creativity. An internationally renowned competition, the AVA Digital Awards recognizes outstanding work by creative professionals throughout the world in digital communication. Only entries that receive a score between 90-100 earn the highest honor of a Platinum Award.

Imaj’s award-winning entry is their very own, newly redesigned website, imajassociates.com. This new site not only showcases their extensive portfolio of work, it also articulates their brand and commitment to their clients.

“The cobbler had no shoes,” says Jami Ouellette Morse, President and Founder of Imaj Associates. “We talked about the need to update our website for years. Then we’d have to focus on client work, often building their websites. Websites are like monsters with tentacles! It takes careful planning for branding and strategy alignment, user experience, marketing integration, SEO and so much more. From the time we finally landed on the architecture and the design, it took another ten months to get enough of the site populated to launch it. But we were determined to produce a comprehensive website that truly speaks to who we are and what we do. We’re very proud of the outcome.”

The site provides portfolios and case studies which can be found through various paths, for example, by specialty area, type, or industry. From samples of branding, videos, print, web and trade booths; to consultation and strategic planning in communications, leadership and partnership development; to extensive work in specialty areas like education, health, human services and housing, the award-winning site is very comprehensive.

“After 31 years, we have a lot of choices of work to show,” adds Morse.

“The biggest challenge was finding the right balance in representing our brand and work, building a site that’s visually stimulating without being overwhelming, and capturing our environment of exceptional talent, intensity and fun,” says Katie Wetherby, Art Director and Senior Web Designer at Imaj. “It’s so rewarding to be recognized for something you’ve worked so hard on, but even more so when its very essence is all the other work you’ve poured your heart and soul, not to mention hours of your life, into.”

“The good news is we can actively and easily keep it fresh,” says Jeffrey Morse, Imaj Vice President and Digital Media Manager. “The bad news is that technology, the web and digital expectations change so often that we will likely have to rethink and rebuild in a few years.”

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Founded in 1986 by President Jami Ouellette Morse, Imaj Associates, Inc. is based in Richmond, RI, with clients throughout the country. Imaj offers fully integrated strategic planning, branding, engagement, marketing communications, public relations, digital strategies and implementation, and specialized student-centered education-focused services.