From Jeffrey Morse’s BLOG and as published in RISBJ In the ever-expanding universe of the internet, it’s getting harder and harder to be seen. Businesses can no longer rely on being seen based on their own merits. Visibility requires strategy, planning, time and...

Branding – one of the most important considerations for any business or organization. Yet, brands are misunderstood, undervalued and often under-budgeted, especially by small to mid-sized companies and non-profits. After 27 years in business, I’ve tried a variety of...

  Today, I received yet another e-blast from a company using this image: This time, it was used by a business consulting company. Ironically, just last week I noticed this same image on a South African Pharmaceutical company’s website:...

Look out! Jami’s on her soapbox again! We’d love to hear your thoughts on this piece by Imaj president, Jami Ouellette, which was published in Volume 3, Issue 2 of Rhode Island Small Business Journal. Ugh. How many articles have you read that start with the word,...